—— About Right to Live
Right to Live Canada works to improve the lives of Canadians with disabilities by raising funds and driving action to meet essential needs—such as food, housing, and dignity—while advocating for systemic change.

—— Your Impact
Google donates US $10k/month in Ad Grants credit to every eligible charity. You’ll turn that allowance into:
– steady monthly donors
– high-energy campaign-based drives
– a growing newsletter list
– broader reach for advocacy & education work

—— Core Responsibilities

– Oversee and optimize our Google Ad Grant—keyword research, ad copy, bid tuning, compliance.
– Coordinate with web devs to ensure paid-search landing pages in Wix are conversion-ready; recommend layout or copy tweaks.
– Map and track funnels (donation, newsletter, advocacy) by setting GA4 goals, Tag Manager events, and UTM conventions; request tech help when custom code is needed.
– Iterate relentlessly: A/B-test ads & pages, prune low-quality terms, and lift CTR, CPA, and ROAS.
– Report monthly using Google Data Studio (Looker Studio) templates—translate metrics into clear, actionable insights for staff and board.
– Advise the wider team on on-page SEO, Ad Grants policy changes, and future channel expansion (YouTube, Display, Performance Max).

—— Ideal Skill Set

– 1–3 years hands-on Google Ads Search & Display experience
– Working knowledge of GA4 and Google Tag Manager for basic conversion tracking.
– Comfort using Wix (or proven ability to learn it quickly) to place tags, adjust SEO settings, and tweak page content.
– Solid grasp of PPC fundamentals, keyword strategy, and landing-page CRO; basic understanding of SEO.
– Strong analytical chops in Google Data Studio and Excel/Sheets; can explain results to non-marketers.

—— How to Apply
Email volunteer@righttolive.ca with:

– A brief note on why the mission excites you.
– A link to your résumé or LinkedIn.